LinkedIn Profile Tips: 6 Ways To Make A Great Profile For Your Business

Jul 9, 2020Blog

For a business to thrive, it needs to have excellent staff. Your employees are the building blocks of a well-run company. 

You want to be able to hire the best of the best for your business. That’s why it’s a wise decision to go where many job seekers are already searching and learning about which potential companies are great to work for.

Linkedin is a very widely used resource for both businesses and job seekers alike. Having an impeccable Linkedin business profile will give you a much wider range of candidates to pick from to be a part of your team. 

Infinity Staffing understands the value of excellent employees. Today we want to give you 6 tips on attracting great candidates by creating a great Linkedin business profile that’s sure to entice. 

LinkedIn Profile Tip #1: Build Your Company Page

Before getting into the details of how to make your Linkedin business profile shine, first, you need to create a LinkedIn business account.

Once you have created your personal Linkedin profile there are just a few simple steps to making a business profile.

You can follow this guide:

  1. Log into your personal profile.
  2. At the top of the homepage move your cursor over “Interests.”
  3. The word “Companies” should appear – click on it!
  4. In the “Create a Company Page” option, click “create.”
  5. Enter your company’s name and email address.
  6. Select “Continue.”
  7. Begin entering in the rest of your company information.

Now that you have set up your Linkedin business account, you can get to work making it outshine all of your competitors. 

LinkedIn Profile Tip #2: Develop A Great Company Description And Specialties Section

People who view your Linkedin business profile are going to put a lot of weight on how you describe your company, as well as how you outline what your business specializes in. 

It is vital that you spend a decent amount of time perfecting this section of your profile.

Smartbug says, 

“One of the first things you need to tackle is your Company Description and Specialties within your company profile, as these are what your prospects and other users will read to learn more.

Each one of these will help bring your products, services, and company information to the forefront of your audience.

This is an ideal place to place some of your most important keywords related to your products, skills, and services for a boost in SEO and visibility to your LinkedIn page. 

Your description should have keyword-enriched sentences for increased search visibility. Specialties show off your company’s skills and services to your audience.”

Update the description and specialties as needed over the years to keep it current.

LinkedIn Profile Tip #3: Keep Your Profile Updated

It’s incredibly important for a company to maintain it’s business profile. Don’t just make it and leave it. 

Similar to your company website, you want to update your profile as often as things change or are adjusted in your business. 

If things feel stagnant for a while, and you aren’t getting much in the way of applications or engagement, it may also be time for an update. 

If your profile is working correctly, job seekers will be excited by your company page and eager to send their applications in. 

LinkedIn Profile Tip #4: Add Your Company’s Logo And Create An Engaging Banner

Your company logo and profile banner are two of the first things that many people will notice when they look at your profile. 

You want them both to be visually appealing and draw the viewers in. 

If your company does not have a logo, you may want to strongly consider having one designed. However, at the very least, just be sure to have your profile picture be something that looks professional and reflects your company well.

Your banner should be similar. Choose a second image that gives those looking at your profile a good picture of your business. 

LinkedIn Profile Tip #5: Fully Complete Each Section Of Your Profile

If you want your profile to stand out, you must take the time to methodically complete every section of your Linkedin business profile. 

Do not leave any area incomplete. A full profile helps show job seekers that your business is professional.

Hootsuite says,

“Completed Company Pages generally receive twice as many visitors than those with incomplete pages. 

To optimize your LinkedIn company profile, ensure that your page includes the following information:

  • URL. Make sure people can find your business’ website by including the URL on your company page.
  • Address. Make sure this is up-to-date.
  • HQ Country. Is your brand global? Indicate on your page where your headquarters is located.
  • Industry. Another key piece of information that people will want to know at first glance.
  • Company size. Let people know how many employees your business has.

Having a completed profile will make your profile more discoverable to people searching LinkedIn for brands like yours.”

LinkedIn Profile Tip #6: Create A Captivating “About Us” Section

Here is where you get to tell your story and sell your brand. 

When your viewers have been drawn in by your logo and banner and have been intrigued by your description, they will want to know more about you. 

Potential employees are eager to hear…

  • How your business was started
  • The business’s mission and values
  • The benefits you offer
  • Further details about what you do, who you serve, and why  

Have fun with this, and put the same passion behind this section that you did when you were first starting your company. Nothing is more attractive to job candidates than a professional company with great values. 

To learn more about how to attract great job candidates, contact Infinity Staffing today!